With $250 of Woolly, pick out a free pair of undies, on us! The Responsible Wool Standard certifies animal welfare and land management practices in wool production and tracks the certified material from farm to final product. Sustainability meets versatility.

Understanding the Context

We design clothing for every part of your lifestyle made from the world's softest merino. Woolly Clothing Co. merino tees are on the list of our top merino favorites, perfect for hiking, climbing, or traveling around the world. "Woolly merino fabric is super soft to the touch and feels very comfortable against the skin.

Key Insights

The product is suitable for hiking, mountaineering, trekking, backpacking, climbing and everyday use." The natural merino fibers keep you fresh longer and are perfect for multi-day wear. Stay cool and dry when it’s hot, or warm and cozy when it's cold. Woolly Merino undies are better for the environment and don't shed microplastics when handwashing on multi-day trips. Discover soft, breathable, and natural merino wool underwear from Woolly Clothing Co. Woolly origins Our Co-founders, Mike, Chris and James wanted to make more affordable merino boxers to keep their outdoor pursuits comfortable, and daily life a little more sustainable.

Final Thoughts

What started as a side-hustle, gradually grew into a full-blown team in a re-purposed garage, (previously a glass-blowing-studio) turned office.